Google Ad Manager MCM for CTV
Adte is a Google Ad Manager MCM partner built for connected TV. Our CTV buyers bring unique demand that's incremental to the sellers you already have - and in one unified auction they compete with Google AdX and several other programmatic buyers for every impression, on every platform you're on.
Your ad opportunity
FAST and AVOD on Samsung TV Plus, LG Channels, Tubi, Plex, Roku, Vizio…
One unified auction
Highest bid wins
More competition for every impression
The problem
Google no longer grants new Ad Exchange seats to most publishers. Its route for them is Multiple Customer Management (MCM): an approved partner brings Google demand to your inventory under a seat that sits in your own app-ads.txt.
On CTV that route is mostly unused, or run by web-first generalists that add Google and little else. Fewer buyers compete for each impression - and when fewer buyers compete, revenue is left on the table.
Why Adte
Adte's own CTV buyers and curated CTV packages bring demand you won't get through other sellers - revenue on top of what you already earn.
Adte buyers, Google AdX and several other programmatic buyers compete for every impression, with Crossroads, our CTV ad server, running the auction. More bidders per impression is what moves the needle.
Non-exclusive, no minimums. Judge us on our share of your ad pod.
A 5-point quality gate, 48-hour activation, and yield reviews on Day 7 and Day 30.
Part of the Adte publisher suite: see everything we do for publishers, or browse curated CTV packages.
Two ways to work
We run it for you.
Best for: FAST channels, AVOD apps and content networks
For teams running their own Ad Manager.
Best for: Direct-sales houses on Ad Manager without AdX
Transparent terms
| Model | You keep |
|---|---|
| Standard Managed Inventory | 85% |
| Volume tiers | up to 92% |
| Access-only, for large owners | up to 95% |
| Full-stack: ad serving + demand | 80% |
Quoted on net after Google's fee. No setup fees, no minimums, no exclusivity.
Compare
Available to most CTV content owners
Built for CTV: ad server, pod logic
Supply chain: single entity, correctly typed seat
Unique CTV demand, incremental to AdX
One unified auction: AdX plus other programmatic buyers
PAL / Roku GAM utils implementation support
Non-exclusive, no minimums
Time to live
How it works
Day 0
Short, plain terms. No exclusivity, no minimums.
Day 0
Accept the invitation in Google Ad Manager and update your app-ads.txt from your activation sheet.
Day 1
Through your existing setup - Wurl, Amagi or your own stack - or a VAST endpoint.
Day 2
Live within 48 hours. Yield reviews on Day 7, and your first full review on Day 30.
Illustrative ad pod
Who it's for
Linear-style channels on Samsung TV Plus, LG Channels, Tubi, Plex and more.
Ad-supported on-demand apps across Roku, Fire TV and smart TVs.
Teams that run ad revenue for a slate of channels they control.
TV makers and platforms monetizing their own owned-and-operated inventory.
Keep your network; we switch on Google demand inside it.
FAQ
Free review
Tell us where you stream. We'll check your app-ads.txt and supply chain, and show you where Adte's CTV buyers and a unified auction could add incremental revenue.
Google Ad Manager and Google Ad Exchange are trademarks of Google LLC. Participation is subject to Google's program policies and publisher review.
