Much more than an ad server: mediation, a unified auction and Adte's unique CTV demand, alongside the ad server you run.
Crossroads by Adte
Keep the ad server you already run. Crossroads works alongside it to bring every buyer to your inventory, including Adte's own CTV buyers and Google demand, make them compete for every ad break, and help you package and sell your audiences. Prefer one platform? Our ad server is built in.
Who it's for
Go beyond selling impressions. Package your inventory with your own data signals, curate deals for buyers and run a marketplace and curation business on top of your supply, with Adte's own CTV buyers in the mix.
Sell direct and stay in control. Run direct campaigns on your content through Adte's DSP and SSP, keep your data yours, and let programmatic demand compete for the rest.
Turn your platform into a full CTV exchange. Your own demand gets first look at every impression, and every other buyer competes for the rest.
The platform
Your ad serverCrossroadsAdte demand + every buyer
Keep the ad server you have, or run your direct campaigns on ours.
Every buyer in one place: Adte's own demand, Google demand and 100+ more.
All your buyers compete at once for every ad break, so each slot goes to the best bid.
Package your inventory and audiences into deals buyers want.
Inside Crossroads
Your key numbers, the moment you log in.
Built for scale
When a live game cuts to a break, millions of viewers hit the same ad break in the same second. Crossroads scales up in seconds to handle it, so those breaks get filled instead of dropped.
100% built for CTV
Designed for streaming from day one, not a website ad tool stretched to fit TV.
Sells every slot in a multi-ad break, not just the first one.
Ads are adjusted to fit the player your app uses, so fewer of them fail to play.
Ads run smoothly in streams stitched on the server, like FAST channels.
Buyers see the show, genre and channel, so they can bid with confidence.
Buyers' verification and measurement partners keep working on every ad.
Trust & transparency
Independent checks before and after every ad, so buyers trust your inventory.
Buyers can see exactly how your inventory reaches them, with no hidden middlemen.
See why you won or lost, not just what sold.
AI built in
Crossroads comes with an AI assistant that knows your account. It answers questions, watches your numbers and takes the busywork off your team.
Ask about any tag, deal or setting and get a plain-language answer. The assistant sweeps your account for issues and explains what it finds.
Describe what to watch in plain language. AI Monitors track revenue, profit and fill on the schedule you set and email you when something changes.
The assistant drafts filtering rules for you to review, while traffic shaping and auto-deactivation keep tuning yield without manual work.
Three ways to run it
Your ad ops team runs Crossroads; Adte supports the platform.
Adte's CTV ops team runs demand onboarding and yield with you.
Adte operates the platform for you. You keep the relationships with your buyers and partners.
Get started
Tell us what you run and what you're after. We'll come back with a walkthrough built around your stack, with Crossroads working alongside the ad server you already have.
What happens next
