Performance CTV · DR & ROAS
For qualified brands, you pay the agreed CPA or rev share, and nothing else. TV starts the journey, your customer's phone or laptop finishes it.
60-second survey · no call required to find out
Runs on Paramount+MLBAMCand 100+ premium CTV channels
Proven results for leading agencies and brands
By outcomes we mean tangible results: sales, leads, CPA and ROAS. Search and social have always been bought that way. TV never has, which is why performance teams treat it as a brand line item they can't defend. For brands that qualify, Adte puts a target CPA and a KPI in the agreement before a single impression serves, and carries the downside if we miss it.
Looking for awareness and reach instead? That's our Brand Awareness offer
How it works
CPA or rev share, whichever fits your market and situation. We set the number together against your benchmark conversion rate and consideration window. If we can't stand behind it, we say so before you spend anything.
Premium streaming inventory on our own stack: DSP, SSP and ad server under one roof, so there's no middleman tax between your budget and the impression.
The agreed CPA or rev share is the whole bill. If a qualified campaign comes in over the target, Adte soaks the loss, not you.
Sequential marketing
A TV ad builds intent, but nobody buys from the couch remote. So we follow up: households that saw your spot on the big screen are reached again on their phones and computers, with a message that takes them to the action you're paying for. Phones lead, because viewers so often have one in hand in front of the TV.
Your ad, on airThe big screen
Premium CTV builds attention and intent in the living room.
We match devices on the same home network by IP address, and we're evaluating a device graph to add on top. It's an imperfect signal, so we treat it as one lens for optimization, alongside incrementality testing, not as proof on its own. Privacy changes such as Apple's on iOS removed some signals, not all of them, and the ones that remain are still useful.
Qualification survey
The guarantee isn't for everyone, and we'd rather tell you now than three weeks into a pitch. Five questions, straight answer at the end.
We look at average order value, whether the product suits a TV spot, the conversion event we'd be guaranteeing, and how far you could scale if the CPA holds. Qualifying here is indicative. Final approval comes after the Adte onboarding call.
The money
First purchase. Subscriptions, use year one.
Rather skip it?
Trust, built in
Before launch we agree with you what counts, how it's tracked day to day, and how we test that it was incremental. In writing, not after the fact.
Full transparency
A guarantee only works if you can check it. Whatever data you need to judge the campaign, ask and you get it. No black box, no "proprietary" excuses.
Why we can do it
We own the entire stack (DSP, SSP and ad server), so there are no stacked vendor margins between your budget and the impression. Cutting the middleman tax is what leaves enough room to underwrite an outcome instead of selling you reach.
Our AI optimizes against bidstream trends in real time, shifting budget toward the inventory that's actually converting rather than the inventory that's cheapest to buy.
A CPA guarantee is worthless if it's funded by junk inventory. Performance campaigns run on the same channels our brand buyers use: Paramount+, Major League Baseball, DIRECTV, AMC, the Hallmark Channel, Samsung TV Plus, LG and Rakuten Viki among them.
You see the channel list before you sign, and the delivery report afterwards.
Built for transparency with
An agency? We have a plan for preferred agency partners, so you can bring guaranteed-outcome CTV to the brands you run.
The fine print
Adte is a unified, end-to-end CTV platform with DSP, SSP and ad server in one stack. That's what lets us put a CPA target in the agreement for the brands that qualify.
See the lift in our case studies
