Brand awareness · Premium CTV

Premium CTV reach. No extra hops.

Put your brand on premium streaming channels through one unified platform, and prove it worked with lift studies and the partners you already trust.

Or browse curated packages

Premium publishers, direct
Priced on CPM or CPM reach
Brand & purchase lift studies

Proven results for leading agencies and brands

Premium CTV channels including Paramount+, MLB, DIRECTV and AMC

Premium publishers

Your brand, on the channels people actually watch

Adte works directly with premium streaming publishers, so your brand runs next to the shows, sports and news your audience chooses to watch, on the biggest screen in the home.

Paramount+
MLB
DIRECTV
AMC
Hallmark Channel
Samsung TV Plus
LG
Rakuten Viki
+100 more

Unified platform

No added hops between you and the screen

Most CTV budgets pass through a chain of vendors before they reach a publisher, and each one takes a cut and blurs the view. Adte runs the DSP, SSP and ad server in one stack, so your budget goes straight to premium supply.

The usual path

Your budget
DSPcut
SSPcut
Exchangecut
Resellercut
Publisher

With Adte

Your budget
Adte: DSP, SSP & ad server
Premium publisher

More working media

No stacked vendor margins, so more of your budget buys impressions.

A clean supply path

Fewer hands on every impression means fewer places for waste and fraud to hide.

Full transparency

Log-level reporting on where every impression ran, and any other data you're after.

Contextual support

Reach the right moments, not just the right people

Be there when everyone tunes in

Live games and outdoor adventure, the moments audiences watch together and in real time.

See the sports package

Layer on:Shows & genresChannels & networksDaypartGeo

Prove it worked

Brand lift and purchase lift studies

What it did for your brand

Measure what your campaign did for awareness, ad recall, consideration and favorability, comparing viewers who saw it against a matched control group.

Studies run through integrated external panel companies, and the results are shared with you. Bring your own study, or use one of our preferred and featured vendors.

Ad recallAwarenessConsiderationFavorability

Control (not exposed)Exposed to your campaignIllustration of how a lift study reads, not real results.

Your KPIs, your partners

Measure us with the tools you already trust

Bring your own KPIs. Through external integrations, we run your campaign against the verification and measurement partners you already use.

Brand safety: Keep your brand away from content that doesn't fit it.
Invalid traffic: Run independent IVT and fraud checks with the vendor you already use.
Attention: Go beyond completion rates and measure how much your ad was actually watched.
Contextual: Third-party contextual signals on top of our own.
Marketing mix models: Running an MMM? We don't have a featured or preferred MMM partner today, but we're open to working with yours, and our data exports and flexible reporting are built to feed your model.

Built for transparency with

Full transparency

Any data you're after is on the table

You should never have to guess where your budget went. Whatever data you need to judge the campaign, ask and you get it.

Log-level delivery: Every impression: when it ran, where it ran and what it cost.
Where your ads ran: The publishers, channels, apps and content your campaign ran on.
The lift study, in full: Not just the headline number: the exposed and control groups, the method and the results behind it.
Your data, your way: Exports for your own analysis, your MMM or your verification partners. If you need a cut we don't have yet, we'll build it.

How it works

From brief to lift study

Brief and KPIs
Tell us the audience, the moments and the KPIs that matter, and the partners you measure with.
Plan on premium supply
We build the plan on premium publishers and contextual targeting, from curated packages or from scratch, priced on CPM or CPM reach.
Run, report and prove it
Log-level reporting while it runs, and brand or purchase lift to show what it did.