The "Cyber-Pulse" Campaign

A global cybersecurity firm needed to prove that CTV wasn't just a "branding" expense but a driver of incremental revenue for their family security suites.

Adte CTV platform proved it doesn't just buy media; it manages a real-time "Relevance Anomalies." The agent scans thousands of signals - from local news breaks about cyber-attacks to social media velocity regarding data leaks and instantly prioritizes bids on our premium publisher partners.

Among the top performers: MLB & DirecTV for massive, high-attention household reach during live events and AVOD. Tastemade & EstrellaTV for lifestyle-integrated, culturally resonant environments.

To ensure every dollar was working, we integrated Adte DSP directly into the client's existing ecommerce ecosystem:

Cleverbridge Sync: Our integration pulled real-time transaction data from the Cleverbridge merchant platform. This allowed the agent to see exactly when and where purchases were happening in response to the news-triggered ad spikes.

Partnerize: By leveraging the Partnerize API, we cross-referenced CTV exposures with affiliate and direct-to-site conversion paths. This helped to remove the "noise" and isolated the incremental lift - proving these customers weren't going to buy anyway; they bought because the ad met them at the moment of peak concern.

The campaign transformed from a standard awareness play into a high-velocity sales engine with thousands of verified transactions, 2.5x sustained ROAS, 30% ROI increase specifically in "High-Trigger" DMAs, and real-time API feedback via Cleverbridge/Partnerize.

Because Adte is vertically integrated, we don't wait for third-party reports. We see the bid, the news trigger, and the conversion in one unified data stream. No middleman tax, no signal loss - just pure performance.